In case you missed it, on September 5th we released The Ginger Collection Maroon Romper. That same evening we added close to 1,000 new group members and took in a large number of group orders.
We sat down with HS Boutique Shop owner, Mandy Adams, to learn what inspired this popular new piece and how she felt when the Romper took off.
About the Design
Leopard is something that sells well. Always. People love it and I wanted to design something that would go with Fall without it being pumpkin or pumpkin spice. We've got plenty of that.
I’m in love with this particular romper style and so are my people. We started pairing different solids with the leopard and that maroon just did it for me. When we put it up against each other we knew what we needed to do.
I added the lace for a pop of feminine and pulled in the cream mono to tie in the cream lace. I knew it would be great just looking at the raw materials laying next to each other but I knew it would be greater than great when mom (she made this one) kept making comments and “ahhhh” noises.
When it was finished, I knew it was going to be a best seller without question. It's a special piece and I love it. Leopard print and all.
About its Popularity
The instant reaction shocked me. It was overwhelming. The group joins the comments, the organic reach, THE ORDERS.
I’m still wrapping my head around it. Now...I need to top it.